High-vis

Gardian is one of only a few marine insurance companies that specialises in ship construction. It has a global remit and the capacity to cover projects up to $200million. The marine insurance industry is awash with traditional symbols of ships, anchors, helms, tridents and the like, but a symbol can’t properly communicate what a marine insurance company does. Gardian’s confident, ballsy logo concentrates on its name. It’s a logo of two halves that merges slab serifs that suggest construction with wave-like terminals that allude to the sea. The logo’s meaning is accentuated by the way Gardian’s high-vis yellow runs through its centreline on all the company’s collateral.