Less travelled roads

Serra is a niche cycling club on the island of Mallorca. Its name means mountain range in the Catalan language. The club is popular with all kinds of cyclists from novices who’d just like to enjoy Mallorca's idyllic landscape to experienced riders who are training for competitive events. Serra’s familiarity with Mallorca’s less travelled roads and the club’s beautiful but often challenging rides makes it unique on the island. Serra’s logo with its geometric letterforms is evocative of wheels, and you can perhaps imagine a twisting mountain road in the letter S and cyclists in the double R. Serra’s deep green and beige colour palette pays homage to the Mallorcan landscape.

Fantastic!

James Bopp Founder

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Denison Nunn

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Gardian Marine