Action speaks louder

Ovarian Cancer is the deadliest of the gynaecological cancers. Every two hours a woman in the UK dies from the disease. Ovarian Cancer Action is improving public awareness of its signs and symptoms, and funding scientific research through the Ovarian Cancer Action Research Centre. Ovarian Cancer Action needed a logo and graphic identity that would help it communicate better. Its logo was inspired by the notion that action is the most important word in its name because taking action is what the charity’s all about. The idiosyncratic message style reflects the typography of the logo. By emphasising the words that matter most, it allows Ovarian Cancer Action to speak to its many audiences with a distinct tone of voice.