Time and tide

The University of Cambridge’s three rowing clubs – Cambridge University Boat Club, Cambridge University Women’s Boat Club and Cambridge University Lightweight Rowing Club – merged to become one new club for all men and women who represent Cambridge in the iconic Boat Race against Oxford. Cambridge University Boat Club’s logo is its public face. It features on team kit, it’s shared with sponsors, and it most often appears on clothing and promotional items. We evolved the red lion, which is the symbol of sport at the University of Cambridge, redesigned the crossed oars and took the namestyle directly from the University of Cambridge’s logo to emphasise the bond between the University and the Club. Cambridge University Boat Club’s logo balances continuity and heritage with demonstrating it’s a new organisation. As one club, Cambridge University Boat Club’s ambition and focus are unchanged – to beat Oxford on the Tideway.