Lens of interdependence

Oxford is a 100-strong business consultancy with headquarters in London and New York. It’s a certified B Corporation which means it takes an active role in a growing movement that recognises profit at the expense of people and planet is no longer a viable long-term plan. Oxford looks at the world through the lens of interdependence because it believes success today is dependent on interconnected people, organisations and systems. Oxford’s wordmark explores the concept of interdependence by constantly reconfiguring to hint at people, systems and processes coming together in new and different ways. Its graphic system is pared-back and succinct, because brevity demonstrates clarity of thinking, creates intrigue and leaves space for people to fill the gaps.