Misspelt childhood

Noddy’s Nursery Schools are extraordinary. The first school was founded in 1985. There are now two, in Putney and Wimbledon, that offer outstanding childcare in state-of-the-art facilities. Noddy’s needed a radically refreshed logo and graphic identity to reflect the quality of their childcare and celebrate their 30th anniversary. Their old building blocks logo was clunky, lumpy and tired. The new logo has more impact and clarity. It’s fun too. The letters can be turned upside-down and the name misspelt because that’s just what happens when kids play with building blocks.