Tradition with innovation

King Edward VII’s Hospital is an independent charitable hospital with a proud history of royal patronage. World-class nursing care is at the heart of everything it does. We were asked to create a graphic and language identity to help increase patient revenue and fundraising income. It needed to support an integrated marketing and fundraising strategy, and the development of new services. Edward VII’s cipher has been the Hospital’s logo for 120 years but it looked tired and was difficult to use. We’ve given it back its energy and elegance. And we’ve supported it with a clean, modern identity that includes a specially designed font and photographs that capture the warmth and humanity of the Hospital’s staff.