Collaboration and interaction

Geriatric medicine is the UK’s largest medical specialism. It focuses on the healthcare of older people. The British Geriatrics Society was established in 1947. Its members are consultant geriatricians, GPs, nurses, therapists and other healthcare professionals. The Society’s identity didn’t reflect an organisation that’s expert, rigorous and authoritative, but accessible and welcoming too. The British Geriatrics Society needed a new logo and identity to help expand its membership and bring coherence to all its communications. The monogram was inspired by the holistic way geriatricians work. It’s a graphic interpretation of collaboration and interaction.