Reducing alcohol harm

Every year in the UK, alcohol-related harm leads to thousands of lives lost and hundreds of thousands more damaged. Alcohol Change UK was formed by the merger of Alcohol Research UK and Alcohol Concern. The charity works across the whole gamut of serious alcohol harms, from mental and physical to societal and economic. Everything it does is evidence-based. We invented the name which has a strong connection with Alcohol Change UK’s vision and mission. It’s descriptive, but it’s positive, uplifting and aspirational too. It made sense for a name that’s all about change to become a logo that’s a graphic interpretation of change. The configuration of the words hints at a decline in the harmful effects of alcohol as an outcome of improved knowledge, better policies and regulation, shifted cultural norms, and more and better support and treatment. The charity’s graphic identity is so flexible it almost designs itself.