The front line

Police Care UK is a national charity for serving and former police officers and staff, volunteers, and their families. It provides practical, emotional and financial support for people who suffer physical and psychological harm because of their policing role. Police Care Champions is a campaign to encourage people to raise awareness among their colleagues of the support offered by Police Care UK. The logo is a metaphor for the front line. It was inspired by the barrier tape which the police use to warn the public of a crime scene. Abstract images of emergency blue lights, also a metaphor for the front line, are used to heighten the sense of urgency. 

You’ve given us a campaign that’s simple and hard-hitting. It’s exactly what we need.

Damian Chapman Head of Communications and Fundraising

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Bedfordshire & Luton Community Foundation

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Survival International