Look at it this way

Two men fuck without a condom. Both think it’s safe. Both get it wrong. These blurred figures are the heroes of Assume Nothing, Terrence Higgins Trust’s award-winning national campaign. It appeared in six cities where HIV infections were the highest – London, Birmingham, Brighton, Bristol, Manchester and Leeds. Assume Nothing was to encourage gay and bisexual men to think harder, talk more and make better choices.

Set against a stark white background, the figures tell poignant stories of alienation and isolation despite the sexual and emotional overtones. Assume Nothing’s strength was its subtlety.

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John Spencer - Terrence Higgins

Shaun Whelan | Head of Campaigns


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