Look at it this way

Moorfields is one of the world’s leading eye hospitals for clinical care, research and education. Charitable funds have been vital to the hospital since it opened in 1805. Moorfields Eye Charity is a far-sighted and essential organisation that helps finance cutting edge research and the development of new treatments.

We 'borrowed' the shape of their eye symbol from the hospital’s clock which was commissioned to mark a visit by Her Majesty The Queen in 1999. And we’ve developed their graphic identity into an eye-catching fundraising theme for posters, postcards and other promotional giveaways.

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John Spencer - Moorfields Eye Charity

Rob Aldous | Director of Fundraising

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