Look at it this way

London Housing Foundation funds great ideas to reduce homelessness. They needed a new graphic identity to better reflect their values and work, and to increase their visibility.

Everyone in the homelessness sector refers to London Housing Foundation as LHF so the logo focuses on their initials. Its design was inspired by the guiding principle behind LHF’s funding decisions to ‘support and enable organisational and individual transitions’. The idiosyncratic letter H is an extraordinarily simple graphic interpretation of innovation, transformation and change.

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John Spencer - London Housing Foundation

Don Wood CBE | Executive Chair


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