Look at it this way

Lithgows is a small and feisty firm of chartered accountants who were looking for an identity to help them expand their work with family trusts and new startups around the Home Counties.

Lithgows say they’re proud to be boring because it draws attention to their obsession with diligence and compliance. We jumped on that idea, turned it into their proposition, and gave them a tone of voice that’s warm and conversational – with a twist. Lithgows’ graphic identity echoes their tone of voice. Their idiosyncratic logo combines a traditional but rare letterform, the ligatured th, with a contemporary typeface to make a lively interaction.

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John Spencer - Lithgows

Roger Barr | Partner


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