Look at it this way

King Edward VII’s Hospital is London’s foremost private hospital. They needed a new graphic identity to help increase revenue by growing patient numbers, patient revenue and fundraising income. And it needed to support a new integrated marketing and fundraising strategy, and the development of new services.

Edward VII’s cipher has been the Hospital’s logo for more than 100 years so it’s a massively valuable asset. But it looked tired and was difficult to use. So we’ve given the logo back its energy and elegance and supported it with a clean, modern identity that captures the expertise and warmth of the Hospital’s staff.

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John Spencer - King Edward VII’s Hospital

Andrew Robertson | Chief Executive


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