Look at it this way

On 31 August 1997 Diana’s tragic death shook the world. The spontaneous outpouring of emotion gave rise to The Diana, Princess of Wales Memorial Fund. This extraordinary charity was set up in extraordinarily difficult circumstances as a lasting legacy to the Princess' humanitarian work. It gave grants to UK and international charities in support of people on the margins of society.

The Fund's signature logo conjures up Diana's personality and showed that the Fund was literally held in her name. And it's become one of the most recognised hallmarks in the world.

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John Spencer - Diana

Karen Bushell | Marketing magazine

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