Look at it this way

Higher education has become hugely competitive. Universities are needing to build strong reputations and show they offer value for money to students and corporate partners alike. Aston is well-known for its research, teaching quality and strong links to industry and government, but it’s graphic identity needed an overhaul to help them compete with their rivals.

Aston has a triangular campus and their address is Aston Triangle, so we gave them a triangular logo and developed a triangle-themed graphic identity. Every piece of graphic communication has a triangle in it somewhere.

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John Spencer - Aston University

Professor Dame Julia King | Vice-Chancellor

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